ProSupplyDirect: From HVAC Veteran to eCommerce Pioneer

Zeiad Hussein’s journey into eCommerce stems from over two decades of experience in the HVAC industry. His career began in college when he joined a thermostat manufacturing startup. Mentored by three industry veterans, Zeiad gained an in-depth understanding of the industry, equating his seven years there to earning a master’s and PhD in the field.

The 2008/2009 recession led Zeiad to leave the startup, needing a fresh start. At 26, with a wedding approaching and many life changes on the horizon, he needed a new direction. He joined a manufacturer rep firm, where he interacted with CEOs and VPs in the HVAC space and would question their future plans for eCommerce. Their insufficient efforts led to his idea to create a much needed online marketplace.

Seeing the potential in analyzing search volume and the need for easy access to vetted products, Zeiad founded ProSupplyDirect. He leveraged his industry relationships to start selling products on eBay. After proving the concept within a year and a half, Zeiad left his full-time job to focus on his business. Juggling multiple roles, from shipping to customer service, he dedicated himself to building ProSupplyDirect. With his wife's encouragement and support, he persevered.

“No one can build a super successful business and not carry some pain.”

Navigating the Pandemic

The Covid-19 pandemic presented a unique challenge and opportunity for Zeiad. While many struggled with the extended time at home, Zeiad cherished the increased family time. This period strengthened his bond with his family and allowed him to coach his children's basketball team, a role he greatly values. The virtual shift in business operations has enabled him to balance family and professional responsibilities more effectively.

Seeking Strategic Funding

For ProSupplyDirect, securing funding was a strategic decision to meet the demands of their growing business. Zeiad knew that to drive the level of demand they envisioned, they needed additional capital. Onramp stood out by offering consistent and predictable funding tailored to the needs of an eCommerce business. 

"Unlike traditional banks, Onramp understands the timing and unique challenges of the eCommerce industry."

Managing Finances with Onramp

Before discovering Onramp, Zeiad’s business explored various funding options, dealing with numerous lenders. The emergence of eCommerce-friendly lenders significantly improved their experience and cashflow. Onramp’s flexible solutions, such as allowing rollovers at 50% paid down, have helped ProSupplyDirect control their debt and focus on growth. The consistent cash from Onramp has enabled them to eliminate other debt positions and invest in expansion.

"Why would we look elsewhere if we are able to get continuous infusions of cash from Onramp?"

Investing in Growth

The additional funding from Onramp has been crucial for ProSupplyDirect's growth. Zeiad has invested primarily in marketing and growing its customer base. In addition, he’s used any excess for strategic inventory purchases, streamlining operations, and building a solid business foundation. These investments have positioned the company for sustained success and scalability.

Personal and Professional Growth

Running an eCommerce business has been both challenging and rewarding for Zeiad. It has given him a profound understanding of large systems and instilled a deep sense of pride. The fast-paced nature and problem-solving aspects of the industry keep him motivated. He lives by the mantra, “If you’re in control, you’re not going fast enough,” embracing the speed and challenges of eCommerce.

Passion for the Industry

Zeiad’s passion for the HVAC industry has only intensified since starting ProSupplyDirect. His drive and ambition has created a significant gap between his company and potential competitors. ProSupplyDirect stands out by aggregating products from the best sellers, ensuring quality for their customers. This dedication to excellence has solidified their reputation as a leading eCommerce outlet for HVAC, plumbing, and electrical products.

ProSupplyDirect is not just a business for Zeiad Hussein; it’s a testament to his hard work, resilience, and commitment to providing top-quality HVAC products.

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***Zeiad wanted to be sure we mentioned his co-founders, Sean and Ryan Caverly. They, too, have weathered every storm and stood strong by his side as they burned the midnight oil. ***

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