The Best Free Amazon Product Research Tools | Onramp
Updated March 26, 2025
Did you know that you don’t need to spend a single dollar to research a product to sell on Amazon as an Amazon seller, as well as all the associated costs of getting those products for sale with Amazon FBA?
It’s true! In fact, these free tools and sites are so good for product inspiration and cost research that you can come up with fantastic product ideas and not spend any money if you so choose - allowing you to start your Amazon business right away.
Sure, software offerings out in the world do some pretty amazing things and can help streamline running your e-Commerce business and assist with product research. However, if you’re willing to put in a bit of work, you can do it all for free and gain a lot of valuable knowledge in the process.
So, in this post, we will cover different aspects of product creation and discovery and the various free tools and sites you can use to achieve those ends.
Estimate a Product’s Monthly Sales - Jungle Scout Estimator
One of the absolute BEST free tools available to everyone is Jungle Scout’s Amazon Sales Estimator.
This powerful tool will let you predict with a fair bit of accuracy just how many sales any particular product on Amazon is generating each month.
Simply enter the BSR (Best Seller’s Rank) of a product and the product category, and Jungle Scout will estimate how many sales that product gets every 30 days.
Multiply that number by the retail price of the product, and you will get an idea of how much revenue that product can generate per month, what your potential monthly sales volume can be, and other considerations like the logistics of selling that product.
Truly an invaluable resource for product research, as knowing the potential monthly sales volume of a product helps immensely in planning.
Estimate Fulfillment and Storage Fees - Amazon Revenue Calculator
Another free tool—this one coming directly from Amazon—allows you to see just how much Amazon will charge in referral fees, fulfillment/shipping fees, and storage fees for a particular product.
All you have to do is open up the Amazon Revenue Calculator and find an ASIN similar to the product you’re wanting to sell (you’re looking for a size/weight and product category match) as a placeholder.
Enter that ASIN into the calculator, and Amazon will let you know exactly how much they charge to fulfill the product, what the storage fee is for a single unit, and how much they take as a referral fee.
This knowledge will help you estimate how much you’ll need to charge to see a decent return on investment for your new product.
Find Individual Unit Cost + A Manufacturer - Alibaba.com
Alibaba is an online marketplace of various factories, manufacturers, and sellers, and one of its core functions is to connect businesses with companies that can bring their product ideas to market.
While not necessarily a tool, Alibaba is your main resource for finding out if your product can even be made and what your per-unit cost will be.
Search through various companies, check their catalog, and reach out to them to see which is best for making your potential product.
General Amazon Product Research - Amazon.com
One of the best places to conduct product research for a potential Amazon product, coincidentally, is Amazon itself.
Here are just a few ways you can utilize Amazon.com for product research:
- See hot items within a product category
- Amazon has different lists within each product category for what’s currently trending.
- These lists include:
- Best Sellers
- New Releases
- Movers & Shakers
- Most Wished For
- Gift Ideas
For product research purposes, Best Sellers and New Releases will provide the most valuable insights, while the remaining three lists can offer supplementary information.
- Use the autofill search feature
- Whenever you start typing within the search bar on Amazon, you’ll see it begin to autofill your query based on common searches.
- Each term Amazon suggests has been searched by actual users, indicating demand for that keyword.
- Testing different keywords can uncover niche features or variations that others may not yet be offering.
- Analyze competitor listings
- Study the images, descriptions, and layouts of similar products.
- Determine whether listings focus on lifestyle shots, product features, or professional photography.
- Identify gaps where your product can stand out in branding and quality.
See Price History of a Product - CamelCamelCamel
A long-running website, CamelCamelCamel tracks the price history of Amazon products from their launch to the present.
This tool is great for product research, as you can see the pricing trends of competitors—whether a product has consistently dropped in price over time or maintained steady sales at a fixed price.
Knowing how competitors price their products helps you determine how to price your own.
Estimate Sea Freight Prices - Freightos
This one is a bit unique, but also very important.
Products come in all shapes and sizes, so that will be a big consideration when you ultimately try to ship your product to the U.S.
Sea freight can be a complicated process, but Freightos simplifies it by allowing you to browse sea rates based on almost any shipping criteria.
Freightos is fantastic because you can enter all the parameters of a potential shipment—including origin city, destination, container size, and even air shipping options.
Once you input your details, Freightos will provide a list of freight forwarders and their estimated charges for every aspect of the journey, from paperwork to final delivery.
Gauge Demand - Google Trends & Keyword Tools
While Google has nothing to do with Amazon directly, both are search engines—and that similarity is key.
Since Amazon search behavior often mirrors Google’s, tools like Google Trends or various free keyword research platforms can give insight into demand.
For instance, if a product’s Google search volume is steadily rising, chances are it’s also gaining traction on Amazon. Conversely, if interest is plummeting, it may not be the best time to enter that market.
Conclusion
Using these free tools, Amazon FBA sellers can make informed decisions and maximize their chances of success on Amazon—without spending a dime on expensive software.
When building a successful Amazon FBA business, understanding seasonality and tracking key metrics are crucial for long-term profitability. The best way to stay ahead is by using Amazon seller tools that provide market intelligence on trends, pricing, and demand fluctuations across different Amazon marketplaces. Free tools like AMZScout can help sellers identify winning FBA products, while platforms with automation features streamline inventory management and sourcing strategies. For those interested in arbitrage, leveraging the best Amazon product research tools can reveal hidden opportunities to buy low and sell high. By combining data-driven insights with the right research methods, sellers can maximize efficiency and scale their businesses with confidence.
Finding a profitable product to sell doesn’t have to be overwhelming, especially for beginners. With free tools like Jungle Scout’s Estimator and Amazon’s Revenue Calculator, sellers can analyze sales volume, fulfillment costs, and profit margins before committing to a product. A keyword research tool like Helium 10’s free version can help uncover high-demand, low-competition products by analyzing real-time search terms used by customers. Additionally, tracking price trends with CamelCamelCamel and refining a product listing using competitor insights will further boost your chances of success. By leveraging these free resources, you can confidently research and launch a winning Amazon business.
