ECommerce Marketing Tips You Can Plan Right Away
Are you the head of marketing for an eCommerce store? Perhaps you are the owner and have marketing responsibilities to take care of? This guide will provide you with crucial advice to face marketing successfully. Our best eCommerce marketing tips cover a number of different areas: From content creation to specialized financing.
Despite the fact there is a slowdown compared to 2020, recent data reveals eCommerce in the U.S. increased 16.2% year over year. It's not enough to create landing pages in hopes your customers find them and buy. If you're a pro online seller, you know that. Instead, you need a comprehensive strategy that addresses both your immediate objectives and your long-term challenges.
It takes careful planning to build a successful eCommerce marketing strategy. In order to ensure long-term success for your brand, as well as each product, every item needs constant adjustment and improvement.
With the best eCommerce marketing tips in the following sections, creating or refreshing this strategy will be easier than you may think.
1) Remember Your “Reason Why”
Prior to creating or modifying a product marketing strategy, you should remember why you started your business, why you are still serving your customers, and what problems you’re trying to solve for them. These are your Unique Selling Point (USP) and the reason you exist.
Ensure your USPs are integrated into every aspect of your strategy by reviewing them before moving forward. No matter what online sales platforms you use or what categories you choose, defining a product's USP is imperative to its marketing success, just as your brand's USP sets the tone for the whole store.
This is the perfect moment to conduct market research for new products if you have not already done so. It is critical to reach new customers and convert them into loyal customers for an eCommerce business to succeed. There's more to your products than just upselling existing customers. You have to attract new ones as well.
Once you know who your target market for your product marketing is, you can craft messaging based on the “why” that will bring buzz to the campaign and determine what delivery method will work best for you.
Related: Everything You Need to Know about ECommerce Cash Flow
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2) Choose an Attractive Concept for Your Campaign
Before deciding what your marketing strategy should be, you need to define the overall concept. Using your USPs and market segments, you will get inspired as to how you can effectively communicate with them based on the information you gathered earlier in the process.
The product marketing concept or theme will guide your campaign messaging, serving as the guiding thought.
Once you develop a concept, you must create a specific marketing plan. Several approaches are available to accomplish this task, including the one offered by HubSpot.
3) Make Your Strategy eCommerce-Specific
One of the best eCommerce marketing tips for any company that sells products online is to get rid of traditional marketing techniques. Ecommerce sellers were once limited to primitive methods of communication with existing clients. Without capabilities to generate any level of personalization, they shared a similar message in bulk.
Nevertheless, modern online sellers who appreciate the importance of content marketing and inbound marketing know they have to treat each client differently. According to your buyer persona, you should choose the most appropriate style for your strategy.
You need to follow this philosophy when adding products to an eCommerce site or even promoting existing ones. You should design mailing campaigns, social media promotions, and blog posts based on your industry, your sector, your product, and the people who will be reading your content separately.
Related: Everything You Need to Know about ECommerce Cash Flow
4) Showcase What Makes Your Product Unique
It may be helpful if you review what makes your product unique in order to come up with a marketing concept. Your primary concern should be to put the customer first. Identify the headaches your product is going to alleviate so that you can entice a purchaser.
5) Craft Unique Product Descriptions
If you receive products from a third party to sell on your eCommerce site, you may be tempted to keep the descriptions they write simply because it’s easier. But that’s usually a bad idea. First, the messaging may not be optimized. Secondly, they may be selling the same product to another online reseller who may be using that same product description.
Even if you manufacture the product yourself, you'll need an original, compelling copy for your product description to increase your chances of success.
Your product descriptions should contain an appropriate amount of researched keywords but in a natural, conversational style. If you do not include what your research shows your users will be looking for when trying to find your product, then Amazon or Shopify; will not be able to recognize what's valuable.
6) Revamp Your Landing Pages
You can now focus on what the client can see and appreciate because you've already completed all the preparation work for the campaign. In fact, the landing page for your product may be the first thing a potential customer sees.
So, you need to make sure you execute this strategy correctly the first time. Along with the well-written description and images for each product, you might want to add some graphics and even a video to demonstrate how the product works.
Including social sharing buttons is a must. With the right approach to eCommerce product marketing via landing pages and social, you'll be able to reach a much larger audience in no time. By allowing customers to share their experience with a particular product, you can also boost social proof by embedding a user review section.
7) Design a Content Plan
Once the products are ready, you should talk about them through various forms of content. An effective strategy will help you create relevant marketing content on time for each phase of your campaign. It is impossible to run a successful inbound marketing campaign without a plan and a publication schedule.
Articles, blogs, videos, social posts, retargeting ads and frequently asked questions are just a few examples of content pieces you can prepare well in advance. Customer stories let you answer questions from potential clients as well as attract visitors to your blog.
8) Be Creative About Special Promotions
The best eCommerce marketing tips include special promotions to grab audience attention and build brand awareness. Social media, SMS texting and email campaigns should be planned well in advance. Make your message appropriate per channel and compelling so that consumers click through, and include these special deals if applicable.
Every product deserves a chance to mature independently. Check whether you need to offer a significant discount on the first day of sale for your product. The actual selling price can sometimes be a better indicator of a buyer's purchasing decision than perceived savings opportunities.
9) Take a Look at Your Pay-Per-Click Strategy
Forbes says 50% of small businesses are already using pay-per-click (PPC) advertising, ads that appear on Google search pages, other websites and social media platforms. PPC can reap the rewards relatively quickly, but depending on how much you are willing to spend on acquiring new customers, pay-per-click marketing might increase the cost of your product marketing campaign.
Budgets for marketing can be limited at times, so be careful to determine if this approach is necessary for each particular product marketing or if there are more cost-effective approaches.
10) Review Your Financial Resources to Implement the Best ECommerce Marketing Tips
As these tips or items progress, monetary commitments may also become apparent. No one solution can solve all of the challenges eCommerce businesses face, including the lack of resources for comprehensive marketing initiatives. It is helpful to have a new flow of money in the intricate world of online selling entrepreneurship.
The traditional bank loan process can be complicated for small businesses. High credit card interest rates make it more difficult for them to repay debt, especially when sales are low. It is wise to diversify with less expensive alternatives despite the value of these options.
With eCommerce-focused solutions, financing based on the sales cycle is an option that can meet your unique needs and empower you to grow. Innovative financial service providers will not force conventional (and outdated) business models but offer financing based on your unique needs as an online seller.
Financing institutions that offer these options are well versed in your funding needs and align their cash offering to the shorter sales cycles of eCommerce businesses. Having a quick response time, a simple application process, and the ability to repay with a percentage of your inventory sales make these solutions an excellent option to consider. Interest-free cash is available at favorable terms, thanks to this financing opportunity. Learn more.
